STRATEGIC HOME SELLING

At Parrish Properties, we understand that selling your home is personal. Our homes are our sanctuaries – where we live as newlyweds, raise our children, invite family and friends to gather, and lay our heads down at night. We also appreciate the effort that goes into maintaining a home and the monetary investment that it takes to update it over time. In knowing this, we place a great deal of importance on how we present your home on the open market in an effort to get you the best possible price for your investment. We also operate with great efficiency to ensure that your time is utilized in the best possible way, and we try to take as much off our clients’ plates as possible. 

The key to successfully selling a home is pricing. Regardless of the type of market we are in, by competitively pricing a home at the current market value it ensures that a seller will capture the largest pool of buyers for that home. If priced too high, the property can become stagnant on the market but if priced too low, even multiple offers may not drive it upwards to where it needs to be. But, if priced correctly, sellers can get the maximum potential value.

GUIDE TO SELLING

Pre-Listing Appointment

To begin the process, we set up a time to preview your home. While we may know the area and floor plan, it is important for us to see how the home has been maintained, what improvements have been made, finishes, etc. No two homes are the same and we want to make sure that we know the home before comparing it to others that have sold.

 

Listing Presentation

Once we have previewed your home and have pulled comparable properties, we schedule a follow up meeting to present our findings. It is here we review pricing with the client, review our advertising spend and marketing strategy, and make recommendations that will help the property show at its best.

 

Listing Agreement

Should the client decide to move forward with working together, a time is scheduled to review and sign all listing paperwork and seller disclosures. By signing everything up front, it takes some of the burden off of the seller through the duration of the sales process. At this time, we can also determine timing as to when the property can go on the market.

 

On the Market

Once the property is on the market, agents will reach out to schedule an appointment to show the property to buyers. The home is hosted on Broker Tour where agents in the area can preview the property for their clients, and we host Open Houses so buyers and the public have the opportunity to visit during the allotted time without an appointment.

 

Offers & Escrow

Typically an offer date is determined ahead of time to ensure the home receives enough exposure while only attracting serious buyers. Once offers are received, we review and present them in an effort to highlight key points to the seller and help them choose the offer that is best for them. Our team manages the escrow process where timelines and updates are continually communicated. Transparency is key!

ADDITIONAL RESOURCES

Are you contemplating selling your home? Are you interested in what your property might be worth in the current market? Do you want to learn more about 1031 Exchanges, selling investment properties, or when you can use your one-time tax deduction? We can help!

Whether you are interested in selling your home, or perhaps you are a homeowner that needs references for a contractor, electrician, or landscaper, we have a repertoire of recommended vendors that we can point you to. Reach out to us today with any specific requests and we will accommodate you as best we can!

Are you selling a home in an area we don’t cover? Call us anyway! We can refer you to a reputable agent in that area to make sure you are covered.